Government Willow Review response champions collaboration with Broadway
The Willow Review has clearly shown it’s small businesses who stand to benefit the most from investing in sustainability. The Government's response to the Review highlights the role of Broadway Initiative in supporting those small businesses to realise that opportunity.

The UK Government has acknowledged the important role of the Broadway Initiative in its formal response to the Willow Review, particularly in relation to supporting small and medium-sized enterprises (SMEs) on the path to net zero. The response specifically references government investment in, and collaboration with, the Broadway Initiative to promote the UK Business Climate Hub as a central source of practical guidance for SMEs looking to cut emissions, manage energy costs, and identify new opportunities for growth.
The document also recognises the ongoing work to strengthen and expand the Hub’s resources. This includes efforts to improve the clarity, usability and reach of sustainability information for smaller businesses, ensuring that guidance is not only technically robust but accessible and relevant across sectors.
In addition, the Government highlights the intention to integrate the support offered through the Hub more closely with the forthcoming Business Growth Service. This will simplify how SMEs access both growth and sustainability advice, reducing duplication and making it easier for businesses to take confident, practical steps towards decarbonisation.
The response also notes that "Government advice on sustainability will be amplified by partners in the private sector within the Broadway Initiative coalition, who will also help to point SMEs to the UKBCH as a key source of information."
We welcome this recognition of the Broadway Initiative’s contribution and remain committed to working with government, business leaders and industry partners. Our focus continues to be equipping SMEs with the tools, information and confidence they need to take action on climate while strengthening their long-term resilience and competitiveness.



